Live Website:

Glacier international

Logo design, web design, CRM integration, and a custom eccomerce solution using Xero for Malcom King, CEO of Glacier International.

Testimonial: "Daniel delivered above and beyond for us with a highly professional end to end service. A high performance website was the delivered result which expressed clear communication to our customers about our product, services and a hassle free payment gateway as our main call to action for marketing. We enjoyed the development process and ongoing support is appreciated so thank you from myself and the Glacier International team."

Context & Aim

Malcom had a basic website that he wasn't happy with. It had a simple ActiveCampaign form questionnaire to gather customers' custom Tundra orders, terms and conditions, and a couple photos.

He really wanted a more professional design and interface for customers. Notably a "Build Your Tundra" page, including vehicle options, color, and live prices/photos, for the new 2023 range of Tundra & Sequoia on their way.

We talked pricing, went through a full discovery process over zoom including business questions, timeframe, customer profiles, competitor research etc, and signed a contract.


Three designs with brand attributes were created for Malcom as part of the discovery process. He would pick or combine elements into one design serving as a reference point for future designs.

StyleScape #2 was selected and then a sitemap, wireframe options, draft designs, and final designs based on this StyleScape (as well as the discovery process documentation and feedback along the way).

Malcom liked the majority of drafts and ideas off the bat so only minor adjustments needed to be made before reaching our final designs.


The website was then coded to fit the design and adding all the backend logic from the support form with automated response emails to Xero account, invoice and email creation, and ActiveCampaign integration.

To view the live website go to:

If you have a project in mind get in touch at or 022 078 0868 and we can talk about your goals.

thoughtfulHQ is a Web Design Studio focused on creating fast, responsive, and effective Websites for business owners in Hamilton and across New Zealand.

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